Artificial intelligence is transforming the way we work (Venture Beat), turning all of us into hyper-productive business centaurs (The Next Web). Artificial intelligence will merge with human brains to transform the way we think (The Verge). Artificial intelligence is the new electricity (Andrew Ng). Within five years, artificial intelligence will be behind your every decision (Ginni Rometty of IBM via Computer World ).
Before committing all future posts to the coming revolution, or abandoning the blog altogether to beseech good favor from our AI overlords at the AI church, perhaps we should ask, why are today’s headlines, startups and even academic institutions suddenly all embracing the term artificial intelligence (AI)?
In this blog post, I hope to prod all stakeholders (researchers, entrepreneurs, venture capitalists, journalists, think-fluencers, and casual observers alike) to ask the following questions:
- What substantive transformation does this switch in the nomenclature from machine learning (ML) to artificial intelligence (AI) signal?
- If the research hasn’t categorically changed, then why are we rebranding it?
- What are the dangers, to both scholarship and society, of mindlessly shifting the way we talk about research to maximize buzz?