[This article is a revised version reposted with permission from KDnuggets]
Imagine you’re a doctor tasked with choosing a cancer therapy. Or a Netflix exec tasked with recommending movies. You have a choice. You could think hard about the problem and come up with some rules. But these rules would be overly simplistic, not personalized to the patient or customer. Alternatively, you could let the data decide what to do!
The ability to programmatically make intelligent decisions by learning complex decision rules from big data is a driving selling point of machine learning. Leaps forward in the predictive accuracy of supervised learning techniques, especially deep learning, now yield classifiers that outperform human predictive accuracy on many tasks. We can guess how an individual will rate a movie, classify images, or recognize speech with jaw-dropping accuracy. So why not make our services smart by letting the data tell us what to do?